To order your brochure 1. Choose a design from the catalog (page 22-24). 2. Email your information. 3. Salon & Spa Marketing will email you a proof of your request. 4. Approve the brochure. 5. The printed brochure will be delivered to you.   View Brochure Page 22 | Page 23 Page 24 Place Order Download Catalog & Marketing Guide Subscribe Contact Us

tips on creating an effective brochure...

If your goal is to reach new clients, then make your brochure look more like a display ad with a catchy headline that gives them a reason to read more. Remember, you’ve got only seconds to grab their attention!

2. Make it friendly and conversational.

Keep the tone conversational, just like you were talking to them in person. Speak to the customer in terms of benefits to them. Write it from their point of view.

3. List your services.

A client who comes to you for one treatment might not know all the services you offer. A brochure is a great place to list your services in a format they can take home and read in their leisure and perhaps even pass on to a friend!

4. Communicate what makes you different, better.

Especially for new clients, be sure to state what they call in the industry as your "Unique Selling Proposition." If you have a mission statement include that as well. If not, this might inspire you to write one!

5. Ask for their business!

Tell them to call you! This is not presumptuous. It’s the whole purpose of a sales brochure. Don’t forget the call to action.

There are two key elements to every brochure, design and message. We offer compelling designs to get you noticed. You send us your text and we send you back a layout for approval, it’s that simple. Through our custom services department, we can also help you with copywriting. Call for details.