promotional materials
what they do...

Start this very rewarding program & reap the rewards!

The potential income that could be generated from this referral program based on one visit per new customer referral (with an average service ticket of $60), assuming all referral booklets (500) are handed out and redeemed, minus the cost of the booklet and the discounts is: $99,500.
* *See referral calculations below.

You've heard it said that the highest compliment someone can give is the referral of family and friends. So why not accentuate that process?

Order our ready-made referral card booklets to give to your clients and start reaping the rewards. Choose from our exciting designs, each with five perforated cards. Increase your client base through the most effective method possible - word of mouth referrals from satisfied clients!

You can customize the offer as you wish, but the overall idea is that each card gives your client a dollar off or a percentage discount on their next service and the person they give the card to gets the same discount as a new client referral. The back of the card has a space for the referring client to write their name along with the name of their referral, so you know who to reward. It's a win-win-win!

*Referral Card ROI Calculations

• 500 referral cards times 5 (each cards has 5 coupons) = 2500 new clients
  
• 2500 new clients times $60 (average salon service) = $150,000.00
  
• $150,000 less $50,000 (each booklet has $100 worth of discounts)=$100,000
  
• $100,000 less $500 (cost of booklet including $75 set-up fee; tax and shipping not included)
  = $99,500 in potential income

Most customers will give out between 1-3 cards.
Average 2
500 booklets x 2 cards = 1,000 potential new customers.

Even if only half of those (500 new customers) visit your salon or spa, that's an additional $30,000 in gross income over the course of a year or the timeframe in which you distribute the booklets. And this is only based on one new customer visit at an average of $60 in services!

The value of each new client is between $300-$500 per year depending on the services and the number of times they visit.

So now take that that same 500 new customers times $300 on the conservative side and you've got a realistic potential increase of $150,000 gross income.

The beauty of this is you are rewarding your clients for referring family and friends. The new client receives a discount and you, the salon owner, retain an existing client, plus gain a new client!

Of course you will have to train all of your stylists to consistently hand out the booklets and promote the referral program for it to work effectively.

Please call should you have any questions.
Elaine@Salon&SpaMarketing.com or 760-773-3012