 Marketing Plan
There are many factors which can affect your business, some of which you have no control over, but for those you can, take charge, roll up your sleeves and chart your course to the beauty of success.
The first step in any good marketing program is to ask questions and take inventory.
Here are just a few questions to get you thinking:
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Who is your ideal client? |
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Realistically how many clients can you serve a day or per week? |
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Do you have an area of specialization within your industry? |
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What type of business do you want more of? |
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What are your slower days of the week? Slower times of the year? |
Then armed with the answers, you can create your plan to reach the ideal client, make those slower times busier and ultimately increase your cash flow.
A marketing plan doesn’t have to be a complicated or long-winded document. It is simply a plan that commits to writing a list of things you want to do to promote your business, even including calendaring networking lunches and attending business expos or health fairs. Next you obtain cost estimates for those items and then you select from the wish list how much you can afford for a specific period of time – a year, six months, whatever timeline you want to establish. If this sounds like more than you want to undertake, we have marketing specialists available to help you create a customized plan. |
